Web trends for 2018

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Tendances web / Web trends 2018 sur SéverineAutin.com

The web trends of the coming year are determined by the increasing use of ever more connected daily objects (hence the Anglo-Saxon term IoT for Internet of Things!), Influenced by advances in artificial intelligence and in the goal of new interactions.

As a result, it is important for website creations to focus on the quality of content that must be made more and more customizable, in order to enable a better user experience.


Trends for Web Design in 2018

- The visual content:

     . web trend of typography

After a few years of fairly simple web design in typography, we finally come back to some font mixes. Combined with different sizes, they allow a structure of the text facilitating reading.

They must in any case remain consistent with the identity of the company and its customers.


     . web trend of photos and videos

In the continuity of the previous trend - great images very present - but to stand out, we will insist on the use of original and qualitative visuals: ie unique (and not purchased at low cost on online sales sites. image at risk of finding the same on other websites), creative and in the background, such as that of Zara.

This asset will be ideal if it is dynamic backgrounds.
And graphics and videos are also in the new trend.

The use of such visuals will have the effect of giving information faster than text, making a direct appeal to the emotional. And we also remember that Google promotes this trend by giving preference to sites with some videos;) !!

     . other visuals

Always in the same spirit of identity, originality and personalization, we will try to include if possible in a site drawings of illustrators.
2 major interests to this: the piracy of such images will be very risky and their use may be distracting.

     . improved loading times

Disadvantage of the above: load times (images and videos, so web pages) that can be weighed down. Paying attention to it will be a task for web designers.

Nevertheless it is worth paying attention to the loading time as perceived by the user. If he is warned, he will wait better. Hence the usefulness of a loading index such as an original and fun progression bar, important elements in the first (visible parts without scrolling). Better yet: the preview of the final image but in less quality (see optimization of jpeg images), or the loading of the content only on request of the user.


- The fluid navigation:

The growing use of smartphones continues to influence the web sphere. In practice, to surf the internet on a phone, creators code sites whose pages sometimes run indefinitely and neglect the click of the mouse for the sake of efficiency.
We find this use more and more on desktops, even if it has existed for years: infinite scrolling - or infinite scrolling - was used from the start at Facebook (when a field of information arrives at its end, the suite will load automatically).

In fact, this is a good idea for websites that have a lot of important information to deliver. Just think about making such pages optimized for search engines. Fortunately, Google has thought (see recommendations for infinite scrolling)!

On a multi-directional plane, the parallax effect remains a priority for the fluidity of information. This is the case of some images that remain fixed when you move on the page for example. See Wikipedia for a very simple and visual explanation.

- The intuitive and interactive user interface:

After having attracted and kept the user's attention with what we have just written above, making it easier to read a site is essential.
We can start by presenting him a practical menu, and why not with the very fashionable "Hamburger button" ≡ to replace the drop-down menus.

Then, reducing the content to texts or buttons such as 'Call to Action' and then revealing them in tiled presentations (very popular) makes a page lighter and forces the user to be active.

A site that interacts with its visitor can more easily obtain information from him or even acts of purchase.
We can therefore continue to involve it emotionally, with small interactions in the form of details, such as micro-animations or micro-interactions.
Then chat with the visitor via chatbots (small dialogs from Artificial Intelligence (AI), able to answer questions) - used to help virtual purchases.
Finally, seduce him with Virtual Reality or immersive videos: the visitor can decide in which direction he wants to see. And splash!

To summarize, the content of a site tomorrow must be of the same quality as the images, graphics and videos and it becomes wise that its loading is done only on demand.
As a result, users on mobiles or with slower connections also benefit.

Want to know what's coming in the next few years?
These will be voice-activated interfaces (VUI): less and less need for a keyboard, less need to watch a screen, and personalized sites: the content will adapt to usage habits.

Do you need an up-to-date website to appeal to your customers? Call us !

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